The Cowboy Way
Three young cowboys work hard to build their cattle business in Alabama and live according to old-fashioned cowboy code.
These ads utilized a lot of quick motion design, and editing to excite the audience and bring in new viewers.
Triptych insta spread
This series of ads for a triptych style posted piece focused on the action-packed elements of the show. This ad tried to focus on the transitions and directional motion from one scene to the next.
Another type of ad for this campaign was the camera pan ads, where layers of photography, effects, and footage zoom increasingly in and transition through various scenes before reaching the end screen.