beer product visualization
LABEL DESIGN
3D MODELING
3D ANIMATION
MOTION DESIGN
Fifth Hammer Brewing is a craft brewery and taproom in Queens, NYC. Run by the spirit of free-jazz and collaboration, Fifth Hammer seeks label designs that reflect the fun and colorful beers they brew.
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Since I began my interest in 3D animation and product visualization, I've decided to mock up several social media animated ad formats for the beer labels I've worked on as the Lead Designer.
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More coming soon...
Love & Hades
Helles lager
Love & Hades has been one of my favorite labels to work on considering it's moody atmosphere. For my first product visualization shot I wanted to focus on creating a semi-realistic product shot with growing vines and the splash of an arrow piercing through the fruit.
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The leaves and vines are my own textures and baked bump and normal maps, collected from around the neighborhood. The pomegranate is also an edited 3D scan I took.
love & hades
process shots
